OpenTravel Alliance Finalizes Agenda
April 04, 2007
March 27, 2007 WASHINGTON, DC - The OpenTravel Alliance, the travel industrys
leading distribution specification development organization, will feature
keynote speaker Bob Allen, Chief Storytelling Office of i.d.e.a.s., at its
annual Advisory Forum. Mr. Allen will address the value of storying as a
practical, feet-on-the-ground discipline that can be used by individuals and
organizations alike to enable innovation and transformation.
Following his presentation, Mr. Allen will moderate a panel of four OpenTravel
board members as they outline the changes OpenTravel is making to further its
own story in the travel industry.
The 2007 Advisory Forum will take place on April 17-18, 2007 at the Hilton
Montreal Bonaventure in Montreal, Quebec.
The board of directors of OpenTravel has spent the last few months formulating
new objectives that reflect Travel 2.0, said John Turato, vice president of
technology at Avis Budget Group and chair of the OpenTravel board of directors.
Consumers have more power, technology has gotten cheaper, business models have
changed, and the OpenTravel Alliance is changing too. Were looking forward to
sharing our new story with the travel industry.
To see a full agenda and with speakers,
click here.
Other featured speakers at the Advisory Forum include Geoffrey Lipman,
Assistant Secretary-General of the United Nations World Tourism Office (UNWTO)
who will discuss the efforts underway within the UNWTO to bring electronic
distribution interoperability to the travel industries in developing countries.
Jim Dullum, Vice president and Leader of the Global Transportation Industry at
EDS, will address technological trends in the transport and hospitality
industry that will affect communications between trading partners, including
SOA and other infrastructure and communication approaches.
Other topics to be addressed include mobile distribution, service oriented
architecture (SOA), distribution interoperability outside the United States and
packaging messages for travel agencies, tour operators and suppliers.
Speakers include executives from OpenTravel member companies, including IBM,
Lufthansa Systems, British Airways, Marriott, Cultuzz, OpenJaw Technologies,
Worldspan, Accenture, Sabre, Hyatt, Norwegian Cruise Lines, Pegasus, Peak 15
Systems, CarTrawler and Hotel Booking Solutions.
About the OpenTravel Alliance
The OpenTravel Alliance is passionate about solving the problems inherent with
connecting multiple systems within the complex travel distribution arena.
OpenTravel's mission is to engineer specifications that make data transmission
flow smoothly throughout travel, tourism and hospitality. OpenTravel creates,
expands and drives adoption of open universal data specifications, including
but not limited to the use of XML, for the electronic exchange of business
information among all sectors of the travel industry.
With a diversified membership representing influential names in all sectors of
the travel industry, OpenTravel is comprised of representatives from airlines,
car rental firms, hotels, cruise lines, leisure suppliers, service providers,
tour operators, travel agencies, and trade associations. Thousands of
OpenTravel message structures are in use, carrying tens of millions of messages
between trading partners every day.
For more information, visit www.opentravel.org.
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