In June, the rate quotes were up $6.37 from a year ago. The deseasonalized results for the last few months (the red line in the graph below) show a flattening trend before turning up, so there looks to be hope for a strong summer. The Midwest and Northeast regions showed strong rates in June at $9.64 and $16.01, respectively.
Brand pricing is tracked, and from time to time, updates are provided, particularly if there is an apparent change in pricing strategy.
The rates for the top three tier brands are usually close to each other. And for some time, National had been the highest or second highest —clearly not the price leader of the three.
However, six weeks ago that strategy may have changed. National Car Rental has gone from highest of the three brands to lowest, not ranking at the top once in the six-week period. This is opposed to being highest in 18 of the previous 23 weeks and never the lowest of the three in the whole 23-week period.
Jim Tennant of The Tennant Group and Michael Meyer of Rate-Highway Inc. have been conducting rate surveys on a weekly basis and providing analysis and comments where appropriate. They publish this monthly recap in our electronic edition and more comprehensive looks in the print editions.